Visit Sweden
Design work for Visit Sweden, collected from the studios behind it.
- Design cases
- 3
- Studio
- 1
- Latest work added
- Dec 2024
- Campaign 3
Design cases by studio
Forsman & Bodenfors (3)
- Global Tourism Campaign for Visit Sweden
- Forsman & Bodenfors created a witty global campaign for Visit Sweden that reclaimed Swedish place names long associated with IKEA products. Through humor, storytelling, and a viral PR strategy, the campaign invited the world to 'discover the originals' and celebrate Sweden’s authentic heritage and landscapes.
- Global Campaign for Visit Sweden On Airbnb
- Forsman & Bodenfors created a global campaign for Visit Sweden in collaboration with Airbnb, transforming the entire country into a listing on the platform. The project highlighted Sweden’s Freedom to Roam, inviting travelers to experience its natural beauty as an open, accessible destination.
- Humorous Tourism Campaign for Visit Sweden
- Forsman & Bodenfors created a witty international campaign for Visit Sweden to address the frequent confusion between Sweden and Switzerland. Through a playful diplomatic approach and social media engagement, the campaign invited Swiss officials to 'sign a contract' distinguishing the two nations, resulting in global media coverage and record-breaking engagement.
