Universal Design Cases

Designers behind the work

Designers and creative leads credited on Universal projects in press coverage.

News & interviews

• Is illustration dead? Creatives weigh in on AI and the future of commercial art

  Creative Boom · Dec 4, 2025

  The article explores whether illustration is 'dead' in the age of AI, featuring insights from illustrators and art directors who share both optimism and concern. While some creatives report declining budgets and fewer commissions, others highlight renewed appreciation for human-made, conceptual, and storytelling-driven work. The consensus is that illustration is evolving, not dying, as artists adapt to AI and shifting client expectations.

  Handsome FrankIllozooAdobeShake Shackeditorial
• "Sam Gilbey's Path from Fine Art to Photoshop Success"

  Creative Boom · Jan 21, 2025

  Creative Boom profiles illustrator Sam Gilbey, tracing his two-decade career from fine art beginnings to a successful freelance practice creating painterly pop culture portraits. The article explores his influences, tools, and major collaborations with brands like Marvel, Sony, and the BBC, as well as his approach to freelancing and creative process. It highlights his evolution from magazine tutorials to high-profile campaigns and film artwork.

  Poster PosseCentral IllustrationDisneyMarvelillustration