Treasury Wine Estates
Design work for Treasury Wine Estates, collected from the studios behind it.
- Design cases
- 4
- Studio
- 1
- Latest work added
- May 2026
- Brand Identity 2
- Packaging 2
Design cases by studio
Denomination (4)
- Brand Identity for Wynns Wine
- Denomination refreshed Wynns’ brand identity to balance its century-long Coonawarra heritage with a more contemporary luxury positioning. The system simplifies the name, retains the signature triple-gables illustration, and introduces a terracotta line referencing the region’s terra rossa soil across packaging and communications.
- Brand Identity for Convida Wine
- Denomination created Convida’s brand world for Treasury Wine Estates, translating Latin American traditions of gathering and shared meals into a wine identity. The bottle system uses tropical colour, rhythmic patterns, varietal-specific spirit animals by Alejandra Ballesteros, and gradient-printed closures.
- Packaging Redesign for 19 Crimes Wine
- Denomination evolved the core 19 Crimes wine range while extending its packaging across limited editions, seltzer, rum, and high-profile collaborations. The refreshed bottles add front-label tasting notes and flavour-profile scales, detailed brand storytelling, augmented-reality elements, and gold-foil embellishments.
- Wine Packaging for Belorante
- Denomination created a distinctive packaging identity for Belorante, a regional Italian wine brand owned by Treasury Wine Estates. The work challenges conservative wine-shelf conventions with jewel-toned colours, a peacock motif, gold foil, expressive typography, and a unique label silhouette.
Designers behind the work
Designers and creative leads credited on Treasury Wine Estates projects in press coverage.