TIDAL
Design work for TIDAL, collected from the studios behind it.
- Design cases
- 2
- Studios
- 2
- Latest work added
- May 2025
- Campaign 1
- Experience Design 1
Design cases by studio
AKQA (1)
- Interactive Music Video Experience for Tidal
- AKQA created 'Don't Look Away' for Tidal, an interactive music video featuring Usher’s song 'Chains' that uses facial recognition technology to ensure viewers stay engaged. The video stops if the viewer looks away, forcing audiences to confront the issue of racial injustice and violence against unarmed civilians. The campaign generated massive global attention and sparked conversations about social responsibility in media.
Buck (1)
- Global Brand Campaign for Tidal
- Buck partnered with TIDAL to create a bold, dynamic brand awareness campaign that reintroduced the platform to music lovers worldwide. The work celebrated both artists and fans through a refreshed visual language, simplified messaging, and over 800 assets deployed across 18 global markets.
Designers behind the work
Designers and creative leads credited on TIDAL projects in press coverage.