Forsman & Bodenfors partnered with Therabody to reposition the brand from a tech-focused image to one centered on wellness and human connection. The refreshed identity highlights therapeutic benefits, introduces a distinctive triangular brand asset, and features benefits-driven packaging that unifies the product portfolio.
Forsman & Bodenfors created a surreal and emotive campaign for Therabody’s ongoing platform, 'For the Workout Called Life.' The work focuses on Millennial Moms and Active Agers, using dreamlike visuals to symbolize the release and recovery Therabody provides from the aches of everyday multitasking.
Forsman & Bodenfors created 'For the Workout Called Life,' a campaign that redefines what a workout means and expands Therabody’s audience beyond elite athletes. By highlighting everyday movements and redesigning packaging, the project positioned Theragun as a recovery tool for everyone.
Haus collaborated with Therabody to expand its identity from a sports recovery brand to a broader wellness leader. The work included a partnership campaign with United Airlines promoting wellness in travel and a refreshed email design system using warmer tones and inclusive imagery to connect with a wider audience.
The Brand Identity interviews Hype Type Studio’s Paul Hutchison and Ross Burwell about their bold new website, life in Los Angeles, and how they manage major clients like Nike and Patagonia as a small two-person team. The discussion covers their design philosophy, the studio’s evolution, and upcoming ventures including a type foundry and book launch.