David McGillivray designed an eCommerce website for The Nue Co, a wellness brand known for its modern approach to supplements and skincare. The project focused on creating a clean, intuitive shopping experience that reflects the brand’s minimalist aesthetic and scientific ethos.
Made Thought developed a brand identity and campaign system for The Nue Co, a wellness brand merging science and natural innovation. The design emphasized purity, simplicity, and trust through clean typography, poetic layouts, and evocative black-and-white photography, helping the brand stand apart in the beauty and wellness market.
Creative Boom profiles Combo, the New York-based design studio behind brands like Away, Saie Beauty, and The Nue Co., as it celebrates its 10th anniversary. Founded by Brennan McGrath and Kapono Chung, Combo has built a reputation for long-term creative partnerships and a philosophy that resists trend-chasing and rapid scaling. The article explores the studio’s evolution, ethos, and plans for international expansion.