Kapono Chung
Founder
In their own words
We span from strategy to design to creative.
We say we're smart and stupid.
The best work I’ve ever done has come from objectivity, not subjectivity.
All companies have to look amazing these days. That’s a good thing!
Articles & interviews
- Combo, Agency Behind Iconic Brands, Celebrates 10 Years
Creative Boom profiles Combo, the New York-based design studio behind brands like Away, Saie Beauty, and The Nue Co., as it celebrates its 10th anniversary. Founded by Brennan McGrath and Kapono Chung, Combo has built a reputation for long-term creative partnerships and a philosophy that resists trend-chasing and rapid scaling. The article explores the studio’s evolution, ethos, and plans for international expansion.
- Kapono Chung on Combo’s innovation-driven model, lessons in leadership and their exciting future
The Brand Identity interviews Combo founder Kapono Chung about the agency’s evolution, its merger with strategy consultancy Verdes, and its innovation-driven approach that merges research with design. Chung reflects on his creative journey, leadership philosophy, and the future of branding, emphasizing collaboration, objectivity, and cultural growth within the studio.