Pentagram developed a new strategic and visual framework for The Joslyn Museum of Art in Omaha, Nebraska, coinciding with the museum’s major expansion. The identity centers on a flexible wordmark and custom typefaces inspired by the museum’s architecture, collections, and regional heritage, including Indigenous languages. The system reflects the museum’s evolution as an inclusive and dynamic cultural institution.
Decimal Studios designed and developed a digital experience for The Joslyn, creating a visually rich and intuitive website that reflects the brand’s modern aesthetic. The project focused on seamless navigation, responsive design, and a refined visual language that enhances user engagement.