The J.M. Smucker Co.

News & interviews

• Five New Design Projects, Including SVEA Solar by Justified Studio

  · Aug 11, 2026

  Jif, owned by The J.M. Smucker Co., has unveiled its first significant brand refresh in 30 years. Created with Soulsight, the updated identity aims to contemporize the peanut-butter brand and position peanut butter for uses beyond sandwiches.

  SoulsightJifThe J.M. Smucker Co.packaging
  Rudy Sanchez
• "Dunkin' and BBH USA Showcase Power of Simple Ad Campaigns"

  Creative Boom · Sep 17, 2025

  Creative Boom reports on 'Iconic Home', a new campaign for Dunkin' At Home developed by PSOne and led by BBH USA. The campaign uses a single, clever visual—a cropped coffee pack resembling a house—to communicate the idea of enjoying Dunkin' coffee at home. The article praises the simplicity and confidence of the design, contrasting it with the complexity of many modern campaigns.

  BBH USAPSOneDunkin' At HomeThe J.M. Smucker Co.advertising