The Bookshop Darlinghurst

News & interviews

• “Hot, gay and bookish”: After Hours’ bookshop identity spotlights a piece of Sydney’s queer history

  It's Nice That · Mar 9, 2026

  After Hours studio created a new brand identity for The Bookshop Darlinghurst, a beloved queer bookshop in Sydney. The rebrand draws from the store’s local history and queer heritage, featuring a custom wordmark based on Control Upright and gender-neutral illustrations inspired by queer literary art. The project, completed before the shop’s closure, now serves as a tribute to its cultural legacy.

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• "After Hours Unveils Dynamic, Expressive New Brand Identity"

  It's Nice That · Jun 24, 2025

  After Hours, a fully remote creative studio founded by Shy Trutwein and Jasmine Gallagher, has unveiled a bold new identity that reflects its expressive and adaptable ethos. The rebrand retains the studio’s signature yellow but introduces new marks, typography, and a clock illustration symbolizing time and flexibility. The project underscores the duo’s philosophy of designing from lived experience and their commitment to a dynamic, global creative practice.

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