In their own words
The team was drawn to its mix of editorial heritage, attitude and a slight camp edge that felt just right for the bookshop.
The old brand looked fine. That was the problem.
Our studio philosophy is that if you’re designing for the world, you should probably spend some time in it.
Articles & interviews
- “Hot, gay and bookish”: After Hours’ bookshop identity spotlights a piece of Sydney’s queer history
After Hours studio created a new brand identity for The Bookshop Darlinghurst, a beloved queer bookshop in Sydney. The rebrand draws from the store’s local history and queer heritage, featuring a custom wordmark based on Control Upright and gender-neutral illustrations inspired by queer literary art. The project, completed before the shop’s closure, now serves as a tribute to its cultural legacy.
- "After Hours Unveils Dynamic, Expressive New Brand Identity"
After Hours, a fully remote creative studio founded by Shy Trutwein and Jasmine Gallagher, has unveiled a bold new identity that reflects its expressive and adaptable ethos. The rebrand retains the studio’s signature yellow but introduces new marks, typography, and a clock illustration symbolizing time and flexibility. The project underscores the duo’s philosophy of designing from lived experience and their commitment to a dynamic, global creative practice.