Denomination refreshed Dow’s aged tawny port range for Symington Family Estates, using an enlarged triangular W.DOW marque to distinguish the historic house. Labels, bottle detailing, and triangular gift boxes progressively increase in detail across the four age and price tiers.
Denomination repositioned Cockburn’s Port as a cocktail ingredient for younger drinkers through the Tails of the Unexpected range. The packaging centers the brand’s cockerel in blend-specific illustrations and uses 100% recycled glass bottles shaped to evoke cocktail mixers for on-premise bar visibility.
This is Pacifica developed the branding and packaging for Ne Oublie, an exclusive limited-edition port wine from Symington Family Estates. The design celebrates heritage and craftsmanship through luxurious materials like crystal, silver, and leather, reflecting the brand’s deep connection to history and legacy. A storytelling-driven campaign and bespoke presentation elevated the product’s sense of rarity and sophistication.
Written by Denomination CEO Rowena Curlewis, this Dieline article explores the enduring importance of mascots in shaping brand personality and consumer connection. It references iconic examples like the Michelin Man, Guinness Toucan, and Bacardí Bat, positioning mascots as timeless tools for emotional branding.