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Spark Design Cases | D1S1

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Spark

Design work for Spark, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: May 2025

Experience Design 1

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AKQA (1)

Digital Experience Redesign for Spark New Zealand
AKQA partnered with Spark, New Zealand’s largest telecommunications company, to redefine its digital presence and customer experience. The project introduced a new digital-first design system and rebuilt app that enhances accessibility, usability, and engagement across all touchpoints.
Telecom

Designers behind the work

Designers and creative leads credited on Spark projects in press coverage.

Oleg Turbabaat Clay Global3

News & interviews

Clay turns crypto clichés upside down in Sky’s optimistic brand
The Brand Identity · Nov 11, 2025
San Francisco-based agency Clay rebranded MakerDAO into Sky, creating an optimistic and approachable identity for the DeFi platform. The project includes a geometric logo, 3D-rendered skies, and a Swiss-style typographic system using Circular. The rebrand extends across digital, motion, and event applications, emphasizing clarity, optimism, and technical sophistication.
Clay SkyMakerDAObranding