Imaginary Forces collaborated with Sony PlayStation to craft a bold visual strategy for the HyperPop DualSense controller release. The team developed a cyberpunk-inspired campaign identity that merges vibrant color, reflective materials, and digital-native aesthetics to highlight the new controller covers across film and key art.
This campaign reimagines the poster medium by creating visuals that transform with viewing distance. Up close, the PlayStation shapes act as recognizable logos, while from afar they merge into a halftone image. The concept cleverly plays with perception and brand identity.
It’s Nice That’s annual ‘Review of the Year 2025: Top 25 Photography’ highlights the most-read photography stories of the year, spanning music history, subcultures, and intimate personal projects. The feature celebrates photographers exploring nostalgia, community, and everyday life through documentary and portrait work.
Creative Boom’s feature on 'WipEout Futurism: The Graphic Archives' highlights a new book by Thames & Hudson chronicling the design legacy of the cult 1995 video game WipEout. Written by Duncan Harris with art direction by Michael C Place and a foreword by Ian Anderson, the book explores The Designers Republic’s influential visual identity and its impact on gaming and graphic design culture. The article celebrates the fusion of music, design, and gameplay that made WipEout a cultural icon.
The Designers RepublicStudio BuildThames & HudsonRead-Only Memoryeditorial