MODEM collaborated with Snap Inc. and creative studio oio to design an experimental AR interface for Snap’s Spectacles. The project explores gaze-based interaction, allowing users to trigger digital actions by simply looking at real-world objects. This concept redefines how vision and interaction merge in augmented reality experiences.
Posture Coach is an interactive Snapchat lens that guides users through yoga and posture exercises using body tracking technology. It offers tailored routines for different skill levels, including an accessible chair option, making wellness more engaging and inclusive.
Breathings is an AR experience created for Snapchat that helps users practice mindful breathing and reduce stress. The project visualizes breathing patterns as dynamic, otherworldly sculptures and enables friends to connect and breathe together from anywhere in the world.
BUCK transformed Snap’s annual in-person Partner Summit into an immersive AR experience during the pandemic. The team developed a cohesive design system, uplifting intro film, and short-form content to unify the event’s digital presence and celebrate new Snapchat technologies.
BUCK collaborated with Snap to create a series of festive animated stickers, filters, and greetings celebrating Thanksgiving, Christmas, and New Year’s. Using handmade 3D dioramas crafted from clay, wood, and paper, the project evokes warmth, nostalgia, and togetherness through tactile materials and playful motion.
Studio Mega collaborated with Snap Inc. to create an immersive activation for Snapchat’s retro sports programming campaign, SSN Live, ahead of the Paris summer games. The event transformed the eccentric spirit of alt-sports into a high-energy arena experience complete with broadcast elements and playful competition.
Rima Sabina Aouf critiques Silicon Valley's framing of AI smart glasses and other wearable devices as solutions to harmful smartphone use. The opinion piece argues that attention-economy business models and data exploitation are structural problems, while identifying a growing appetite for playful, single-purpose hardware such as cameras, payment accessories and screen-light music players.