Studio Select developed a refined yet expressive brand identity for Serviette, a New York-based company exploring the modern meaning of 'good taste.' The design blends hand-drawn, artistic elements with a formal visual structure to evoke both elegance and heritage across packaging and digital touchpoints.
Studio Select, founded by Ben Tan and Alicia Sciberras, has created a refined brand identity for the niche perfume brand Serviette. Drawing on influences of faded aristocracy and vintage design, the identity features custom typography inspired by the Nebiolo typeface and emerald green packaging. The project explores themes of class, heritage, and sensory sophistication through elegant visual storytelling.