Salesforce

News & interviews

• Athletics refreshes Salesforce brand for agentic AI push

  The Brand Identity · Aug 18, 2026

  New York studio Athletics refreshed Salesforce’s brand to support its move into agentic AI and its Agentforce platform. The system, called the “Atmosphere of Possibility,” expands the Salesforce cloud’s circular geometry into dimensional shapes, 3D icons, illustration, motion and a brighter palette. Athletics also worked with Salesforce’s internal team on scalable guidelines and assets, with Brand Central in Webflow providing the global toolkit.

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• All Purpose Rebrands Ancestrel Wine With Bold Natural Identity

  The Brand Identity · Aug 18, 2026

  New York studio Athletics evolved Salesforce's identity to support its shift into agentic AI through the Agentforce platform. Built around an "Atmosphere of Possibility," the system expands Salesforce's cloud-circle heritage with dimensional forms, a brighter multicolour palette, 3D icons, illustration, motion and scalable implementation guidelines. The refresh retains Salesforce Sans and a customised ITC Avant Garde while using Astro more selectively and providing global teams with a Webflow-based Brand Central toolkit.

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