New York studio Athletics evolved Salesforce's identity to support its shift into agentic AI through the Agentforce platform. Built around an "Atmosphere of Possibility," the system expands Salesforce's cloud-circle heritage with dimensional forms, a brighter multicolour palette, 3D icons, illustration, motion and scalable implementation guidelines. The refresh retains Salesforce Sans and a customised ITC Avant Garde while using Astro more selectively and providing global teams with a Webflow-based Brand Central toolkit.
Motionographer features Coat of Arms’ animation system for Salesforce’s global office lobbies. The project uses drifting inflatable forms to create a playful yet refined digital environment that adapts to multiple display formats worldwide. The installation balances delight and professionalism, reflecting Salesforce’s welcoming brand personality.
