Friedrich Detering
Illustrator, Storyboard Artist
Studios in coverage:Coat of Arms
Articles & interviews2
- Coat of Arms Animates Salesforce Lobbies With Drifting Inflatables
Motionographer features Coat of Arms’ animation system for Salesforce’s global office lobbies. The project uses drifting inflatable forms to create a playful yet refined digital environment that adapts to multiple display formats worldwide. The installation balances delight and professionalism, reflecting Salesforce’s welcoming brand personality.
- Hugh Miller Rebrands Hiut to Revive Welsh Jeans-Making
Motionographer highlights Coat of Arms’ collaboration with Calm on a short animated campaign for Calm Health, a platform supporting workplace mental health. The studio produced two videos emphasizing structured creativity and human-centered storytelling. The project underscores the importance of mental health as a foundational part of work culture.