Red Antler brands Rovex hospital transport robotThe Brand Identity · Oct 16, 2026
New York branding studio Red Antler created Rovex's strategy, identity, messaging, digital design and art direction for Rovi, an autonomous robot that transports stable patients through hospitals. Built around the idea "Keep care flowing," the identity uses a connected-dot path system, a custom wordmark, electric yellow accents and grounded hospital imagery to make the technology feel trustworthy and familiar. Red Antler also redesigned Rovex's website, which reportedly increased monthly traffic by 130% and tripled lead capture.