Primary developed a disruptive brand for Rebel, a new payment platform designed for Gen Z and millennials. The identity embodies a bold stance against traditional credit card networks, emphasizing empowerment, cashback rewards, and financial freedom.
The Brand Identity’s 'The Edit' highlights five new branding projects from studios around the world, including Mast’s identity for eco-friendly detergent Dirty Labs. Other features include Meiwen See’s work for Bing Haus, Myles Lucas Studio’s bold identity for Rebel, Studio Blackburn’s rebrand for Mediatel, and Marx Design’s playful packaging for Animals Like Us. Each project showcases distinctive approaches to typography, color, and storytelling across diverse industries.