QT Hotels Design Cases
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- Toben’s identity system for Rooftop at QT pairs typographic flair with monochromatic function
The Brand Identity · Aug 18, 2021
Australian studio Toben rebranded Rooftop at QT, a sub-brand of QT Hotels, creating a modular identity system that balances typographic flair with monochromatic restraint. The design features a customised Antiqua Roman logotype paired with Maax Mono, supported by a neutral black-and-white palette and lenticular photographic treatments. The system allows each rooftop bar to express its unique character while maintaining a cohesive brand framework.