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News & interviews
- Michael Villa Sison of KUYA on celebrating his roots and building a studio that mirrors his values
The Brand Identity · Nov 22, 2023 · Interview
The Brand Identity interviews Michael Villa Sison, co-founder of KUYA, about the studio’s rebrand and how it reflects his Filipino-American heritage. He discusses his journey from advertising to running a small, values-driven studio, the creation of KUYA’s panda mascot, and recent collaborations with brands like Gran Coramino and Postmates. The conversation highlights his commitment to authenticity, cultural storytelling, and mentoring emerging creatives.