Focus Lab partnered with Popl to create a refined and mature brand identity that reflects its evolution from a tech startup to a leader in digital networking solutions. The new visual system balances professionalism with the company’s innovative and energetic spirit, positioning Popl for growth in the event and lead capture space.
Gretel developed a full-stack brand identity for POPL, a Copenhagen burger restaurant created by the team behind noma. The design playfully mirrors the structure of a burger, stacking type, imagery, and graphic ingredients across packaging, signage, and interiors to convey warmth, craft, and community.