Clay partnered with Partstack to evolve its visual identity and redesign its website for the semiconductor marketplace. The project introduced a minimal, geometric logo, a structured typography system, and a cohesive illustration style that reflects engineering precision while remaining approachable.
Clay Global rebranded Partstack, a semiconductor industry search platform, with a modernized identity and redesigned website. The new system refines the existing stacked logo, introduces Aeonik and Inter typefaces, and employs a restrained color palette with modular illustrations and 3D renders. The rebrand balances technical precision with approachability, extending across digital and physical applications.