Never Now creates Pan After’s clashing retail identityThe Brand Identity · Dec 10, 2019
Melbourne studio Never Now created the identity for Pan After, a Collingwood and online retailer of ethically sourced, handmade homewares. The flexible visual system pairs the compact serif Toy with Phil Baber's geometric, brutal sans serif Maria, using clashing colours, irregular spacing and fine margins to reflect the store's quirky but curated offer.