Oura

Design work for Oura, collected from the studios behind it.

Design cases by studio

Digital Product Design for Oura Smart Ring
Instrument partnered with Oura to transform how users discover and engage with the Oura Smart Ring. The project focused on creating a seamless digital experience that highlights the product’s health insights and lifestyle benefits.
Health, Ring

App Redesign for Oura Health Platform
Instrument partnered with Oura to redesign its mobile app, creating a more intuitive and emotionally resonant experience for millions of users. The new design clarifies complex health data through a unified color system, scalable data visualizations, and simplified navigation that connects daily behaviors to long-term wellbeing.
Health, Mobile

Website Redesign for Oura Smart Ring
Instrument partnered with Oura to redesign their e-commerce website, creating a premium digital experience that highlights the ring’s health and wellness benefits. The new site uses storytelling, progressive disclosure, and dynamic interactions to guide users through learning and purchasing, resulting in a measurable increase in engagement and sales.
Health, Mobile, Ring, Wearable

Product Campaign for Oura Ring 4 Ceramic
BUCK partnered with Oura to launch the Oura Ring 4 Ceramic, the brand’s first colored smart ring. The campaign, titled 'Ring True to You,' celebrates individuality and self-expression through a vibrant mix of 3D worlds, cinematic vignettes, and photography that highlight the ring’s four new hues. Each element works together to reposition Oura as a lifestyle brand centered on authenticity and personal style.
Animation, 3d Animation, 3d Illustration, Ceramic, Cloud, Hand, Music, Ring, Wearable