Studio: Buck

Client: Oura

Work: Motion Design

Industry: Technology

Product Campaign For Oura Ring 4 Ceramic

BUCK partnered with Oura to launch the Oura Ring 4 Ceramic, the brand’s first colored smart ring. The campaign, titled 'Ring True to You,' celebrates individuality and self-expression through a vibrant mix of 3D worlds, cinematic vignettes, and photography that highlight the ring’s four new hues. Each element works together to reposition Oura as a lifestyle brand centered on authenticity and personal style.

Tags: Authenticity, Ceramic, Color, Personality, Youth