Ouch Design Cases
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- Studio Oker uses slapstick comedy to shape Ouch’s smash-burger identity
The Brand Identity · Nov 3, 2025
Studio Oker developed a playful yet refined brand identity for Ouch, a new smash-burger restaurant founded by Ole Dysjaland. Drawing on slapstick comedy and physical humor, the identity features sketch-like illustrations by Morten Kantsø, a restrained wordmark set in Founders Grotesk, and a vibrant green color palette. The result balances craft and humor, creating a scalable, approachable brand for the European fast-casual market.