Forsman & Bodenfors developed a new brand identity for OPEN, a leading Nordic payment solutions provider formed through a merger of Swedish, Norwegian, and Finnish companies. The concept, called Motivational Performance™, expresses positive energy and joy in a high-pressure fintech environment through a bespoke numeric logotype and cohesive visual system.
The Brand Identity interviews designer Cris Mascort about her international career, her transition to independent work, and the importance of health and balance. She discusses her experiences in Barcelona, London, and New York, her collaborations with studios like Character and Some Days, and her pro-bono project for ESCAC. Mascort also shares insights on studio culture, remote work, and her plans to open her own studio.
CharacterSome DaysFictive KinConverseTom Ford Beautybranding
The Brand Identity interviews Some Days founder and creative director Steve Reinmuth about running a small, remote creative studio spanning California and New York. Reinmuth discusses the studio’s philosophy of staying small, focusing on meaningful work, and collaborating globally. The conversation highlights their projects for brands like Nike, Faculty, and Cove, and their commitment to positive, purpose-driven design.