Mucho developed a refined brand identity for ONA, a boutique travel agency offering bespoke cultural experiences in Barcelona and Catalonia. The design reflects ONA’s philosophy of responsible luxury, connecting travelers with local art, history, and gastronomy through personalized journeys.
Mucho reimagined the identity of Ona, a historic Barcelona bookstore dedicated to Catalan literature. The new branding balances heritage and modernity through a visual system inspired by waves, optical movement, and refined typography. The result is a timeless yet dynamic identity that celebrates cultural continuity and renewal.
MAD reinvented Ona’s market presence over six months, spanning renaming, strategy, identity, product design, motion, and a scalable design system. The work launched across digital products and high-profile Times Square and San Francisco placements, positioning Ona as a human-first AI-native platform.
Anagram developed a distinctive brand identity for Ona, focusing on creating a cohesive and memorable visual presence. The project aimed to capture the essence of the brand and translate it into a system that resonates across real-world applications.