Mott’s Clamato Caesar

Design work for Mott’s Clamato Caesar, collected from the studios behind it.

Design cases by studio

Mott’s Clamato Caesar
Wedge refreshed Mott’s Clamato Caesar through a brand platform focused on its distinctive savoury flavour. Ethnographic research found a polarised response to the drink, with enthusiasts strongly attached to its unusual taste. That insight guided a shift toward flavour discovery across identity, packaging and campaign work. The team studied the brand’s archives to retain recognisable colours, symbols and typography while introducing a more energetic expression. The updated type language uses characterful serifs and forms that reference the Clamato logomark. Wedge’s scope includes strategy, voice, packaging architecture, campaign development, photography and video, connecting the retail range with the wider brand presentation.
Cocktail, Brand Evolution

Mott’s Clamato Caesar
Wedge refreshed Mott’s Clamato Caesar through a brand platform focused on its distinctive savoury flavour. Ethnographic research found a polarised response to the drink, with enthusiasts strongly attached to its unusual taste. That insight guided a shift toward flavour discovery across identity, packaging and campaign work. The team studied the brand’s archives to retain recognisable colours, symbols and typography while introducing a more energetic expression. The updated type language uses characterful serifs and forms that reference the Clamato logomark. Wedge’s scope includes strategy, voice, packaging architecture, campaign development, photography and video, connecting the retail range with the wider brand presentation.
Cocktail, Brand Evolution

Designers and creative leads credited on Mott’s Clamato Caesar projects in press coverage.