DNCO created a distinct corporate brand for Motherlabs, ARC’s accelerator spaces for small science businesses in London. The identity was designed to appeal to early-stage science companies while maintaining a clear relationship with the parent ARC brand. DNCO developed the name, positioning line “The Science Accelerator,” and a visual system that balances independence with family resemblance through shared typography, colour and tone. A looping “M” wordmark expresses momentum, ambition and the relentless energy of start-up science. The result is a brand that helps ARC speak to a more focused audience while reinforcing its wider reputation in science and innovation.