M — N Associates rebranded MoMo, a leading AI-powered financial super app. The project translated the visual language of paper banknotes into a broader brand universe system, helping shape a distinctive identity for an everyday financial platform. By turning cues from currency into brand assets, M — N Associates built a cohesive system that supports MoMo’s position as an accessible, widely used super app for everyone.
M — N Associates created a rebrand for MoMo, an AI-powered financial super app. The project translated the visual language of paper banknotes into a broader brand universe system, helping the platform express its role as an everyday financial app for everyone. The work appears to combine strategic brand thinking with a scalable system that supports MoMo’s leadership position in digital finance.
M — N Associates reimagined MoMo’s identity with a banknote-inspired visual system that merges traditional craftsmanship with digital clarity. The rebrand introduces layered design elements, a friendly mascot, and custom typography to convey trust, accessibility, and human warmth in modern finance.
BOWYER designed the standalone edition of Byakkō, a novel by Japanese mystery writer Mikihiko Renjo. Released in February 2022, the project presents the Korean publication of the work.
The Brand Identity’s biweekly feature 'The Edit' spotlights five global design projects, including Daisy Chain’s dreamlike identity for The New York Times’ State of the Times 2025 conference. Other highlights include Bad’s vibrant restaurant branding for YOYO, BrandCraft’s academic identity for The University of Hong Kong, M — N Associates’ rebrand of fintech giant MoMo, and Studio Size’s motion-driven visuals for Solfeggio Obscuro. The roundup showcases diverse approaches to branding, motion, and typography across industries.