Milkshake
Design work for Milkshake, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 1
Design cases by studio
Herrström (1)
- Visual Identity for Sony Music Record Label Milkshake
- Studio Herrström refreshed Milkshake, the Stockholm-based label and management division of Sony Music Entertainment, around a story already embedded in its culture. The name originated during a car ride, and cars later became settings for milestones and testing new music. That history connects car culture, milkshake flavours and music throughout the identity. A new logotype develops the previous brand’s splash energy, while a rounded, blended symbol draws on the way metal, liquid and surrounding objects can merge. Road signs, vehicle details and flavour cues inform the wider graphic language and colour palette. Information lockups borrow from car window stickers and milk-carton nutrition labels, accommodating track names, release dates and recording-rights symbols. Gates, a neo-grotesque typeface from Context Type, supplies an editorial structure. The system is intended to give the growing label a coherent voice while leaving individual artists room to lead.
