Re’s Mistranslations Project Challenges Australia’s Faulty COVID-19 TranslationsThe Brand Identity · Nov 18, 2021
Global design agency Re's Sydney office partnered with Melbourne Design Week on the Mistranslations Project, a public poster exhibition responding to poorly translated Australian COVID-19 health messaging. The identity deliberately creates confusion through an illegible wordmark, mismatched symbols, stickers and maze-like poster instructions, reflecting the barriers faced by non-English-speaking communities.
