AndWalsh developed the brand identity, website, and photography for Maxwell, an outerwear non-profit based in Detroit. The project highlights Maxwell’s mission of empowering homeless individuals through employment and the production of sleeping bag coats for those in need.
Pentagram developed a new brand identity for Maxwell, a mortgage fintech platform that empowers community and regional lenders. The identity balances advanced technology with a human, community-focused personality, featuring a wordmark, icon, and playful illustrations that convey trust and accessibility.