Linksys
Design work for Linksys, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 1
Design cases by studio
Bruce Mau Design (1)
- Brand Identity for Linksys
- Bruce Mau Design (BMD) rebranded Linksys, a technology company known for early internet routers, for a new era of WiFi. The identity includes single-weight typography with rounded letterforms, a new motion-friendly logo with an L–I ligature that references the universal WiFi symbol, and a flexible shorthand icon. BMD refreshed Linksys blue and paired it with deep black and electric pastels, while also developing brand voice, messaging, and the Atlas and Hydra product names. The system extends to candid photography, imagery of natural phenomena, and a suite of unistroke icons for product features.
Designers behind the work
Designers and creative leads credited on Linksys projects in press coverage.