AWP developed the brand identity for Hôtel Clouds, a self check-in boutique hotel located in Montreal’s Quartier des Spectacles. The design blends bold typography and colorful tones inspired by local street culture, capturing the youthful, free-spirited energy of modern travelers.
As We Proceed designed a light, youthful brand identity for Montreal’s Hotel Clouds, an aparthotel aimed at young travellers. The identity draws on street tags, hand-drawn elements, and custom typography to evoke spontaneity and approachability. The visual language balances playfulness and groundedness, inspired by the poetic imagery of clouds and daydreams.