Hongkong Land

Design work for Hongkong Land, collected from the studios behind it.

Design cases by studio

Place Branding for Westbund Central in Shanghai
DNCO developed a place brand for Westbund Central, a major new mixed-use district in Shanghai by Hongkong Land. The identity captures a cultural shift away from the city’s intense work culture, celebrating balance, nature, and inspiration through the concept ‘Enjoy Life’. A flowing visual system, bespoke textures, and a scalable iconography extend the brand across digital and physical environments.
City

Corporate Rebrand for Hongkong Land
DNCO modernised the legacy brand of Hongkong Land, one of Asia’s leading real estate companies, to reflect its innovation and excellence. The refreshed identity reinterprets the historic ‘H’ symbol for a digital era, introduces a cinematic visual language, and reinforces the brand’s position as a pioneer in city-centre experiences.
Animation, 3d Animation, 3d Illustration, City, Hongkong

Brand Identity for a Contemporary Asian Foodhall
Otherway collaborated with Hongkong Land to develop BaseHall, a vibrant and modern foodhall concept celebrating Hong Kong’s culinary culture. The project included a bespoke typeface, dynamic visuals, and immersive brand storytelling to create a distinctive destination experience.
City, Culinary, Hand-drawn Illustration, Hongkong, Restaurant, Signage