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Hip Pop Design Cases | D1S1

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Hip Pop

Design work for Hip Pop, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Mar 2025

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Robot Food (1)

Rebrand for Hip Pop Drinks
Robot Food reimagined Hip Pop’s identity to help the brand move beyond the wellness niche and challenge mainstream soft drinks. The bold new look features clashing colors, a confident logo, and the rallying cry ‘Get real,’ celebrating authenticity, flavor, and attitude across packaging and brand communications.
Beverage, Cans, Fruit, Health

Designers behind the work

Designers and creative leads credited on Hip Pop projects in press coverage.

Chloe Staceyat Robot Food2

News & interviews

New Branding & Packaging for Hip Pop by Robot Food
BP&O · Apr 8, 2025
BP&O features Robot Food’s rebrand of kombucha brand Hip Pop, which replaces a cluttered, illustration-heavy identity with bold, high-contrast graphics and kinetic illustrations. The new packaging emphasizes flavour, natural ingredients, and shelf impact through screen-printed cans, aligning with the maximalist trend in the beverage category.
Robot Food Hip Popbranding
Richard Baird
Robot Food Revamps Hip Pop with Bold Rebrand
Creative Boom · Mar 31, 2025
Leeds-based studio Robot Food has rebranded Manchester soft drinks brand Hip Pop with a bold, flavour-led identity that rejects wellness clichés in favour of honesty and attitude. The new look features black-dominant packaging, vibrant fruit illustrations, and a confident tone of voice rooted in Northern charm. The rebrand aims to position Hip Pop as a mainstream category leader while staying true to its authentic roots.
Robot Food Hip Popbranding
Abbey Bamford