Red Antler partnered with Gush from inception to create a brand that reintroduces a traditional Korean pear remedy through a modern, celebratory lens. The result is a vibrant identity that blends science with spirit, positioning Gush as the go-to pre-party essential for smarter, more enjoyable nights out.
Pentagram developed a brand identity and sustainable packaging system for Gush, a Singapore-based company creating air-purifying paints and materials that promote wellness in the built environment. The identity uses a particle-based visual language symbolizing community and environmental connection, paired with sleek, eco-friendly packaging that reimagines the traditional paint can.