Mucho developed the brand identity for Belbo, a collection of high-end restaurants created by Greenstone. The concept united diverse dining experiences under the shared values of Harmony and Pleasure, symbolized by the goddess Demeter. Each restaurant maintained its own character while contributing to a cohesive 'urban eden' narrative.
Mucho developed the brand identity for Belbo Fasto, a nighttime Italian restaurant inspired by Renaissance carnival aesthetics. The design combines XVI century engravings by Frans Huys with gold and fluorescent accents over a deep dark blue palette, evoking the vibrant energy of Italian nightlife.
Mucho developed the brand identity for Belbo Dos Besos, a cabaret-style Mediterranean restaurant within the Belbo Collection. The concept centers on the duality of pleasure and harmony, using iconic lips and medieval-inspired frames to evoke both cultural warmth and sensual allure. The result is a distinctive visual language that captures the restaurant’s theatrical and hedonistic spirit.
Mucho developed the brand identity, naming, and illustrations for Belbo Piropo, a Mediterranean restaurant in Madrid’s lively Barrio de las Letras. The design captures the playful and elegant spirit of the Belbo Collection, evoking a laid-back Mediterranean lifestyle filled with harmony, pleasure, and enjoyment.