ICU developed a comprehensive rebranding for Grant, a jewelry manufacturer with over 20 years of experience in gold and diamond production. The new brand identity strengthened Grant’s B2B presence while introducing an emotional and aspirational dimension for B2C audiences, centered around the concept of exploration and self-expression.
ICU developed an Instagram promotion strategy for the Grant jewelry factory, focusing on reaching a B2C audience and differentiating the brand from competitors. The campaign combined aesthetic visuals with informative posts, immersing followers in the brand’s world and values through evocative imagery and storytelling.