Foot Locker
Design work for Foot Locker, collected from the studios behind it.
- Design cases
- 2
- Studios
- 2
- Latest work added
- Jan 2026
- Brand Identity 1
- Event Design 1
Design cases by studio
AKQA (1)
- Regional brand identity and design system for Foot Locker
- AKQA partnered with Foot Locker to evolve The Heart of Sneakers into a flexible design system for EMEA that unites global consistency with local expression. The team created a regional brand identity inspired by cities and communities, enabling grassroots narratives and giving cultural ownership to fans. The system connects North America and EMEA, providing a scalable foundation for campaigns and seasons while allowing each market to shape its own voice. The approach extended to the FLX membership program, aligning it with the new identity. The outcome strengthened brand equity, deepened cultural relevance, and lifted proud-to-own and local relevance metrics. The work offers a blueprint for brands seeking to balance unified standards with hyperlocal authenticity.
Found (1)
- Immersive Event Production for Foot Locker Triple Black Challenge
- Found Studio collaborated with AMV BBDO to create an immersive, pitch-black challenge event for Foot Locker, where participants navigated a maze to find limited edition 'triple black' trainers. Built in just nine days, the experience featured disorienting rooms, dynamic lighting, and night vision filming to heighten suspense and engagement.
Designers behind the work
Designers and creative leads credited on Foot Locker projects in press coverage.