Allison Henry-Aver
Founder
Studios in coverage:Letter A
In their own words
The most surprising thing to me when I opened my branding agency was just how ready I was.
All of those experiences are ultimately what will make you a better designer, writer, strategist, or leader.
Articles & interviews2
- Why 45 Is the Right Age to Launch Your Agency
Creative Boom’s profile of Allison Henry Aver explores her decision to launch her own branding agency, Letter A, at age 45 after two decades working for major fashion and beauty brands. She reflects on how age, experience, and motherhood shaped her confidence and creative approach, arguing that maturity can be a superpower in the design industry. The piece encourages mid-career creatives to embrace their experience as an asset rather than a liability.
- Branding Dictionary Clarifies Brand Guidelines, Brand Books, and Key Terms
LETTER A has created The LETTER A-to-Zish Dictionary, an evolving online glossary for terms used by branding agencies. The resource aims to reduce confusion between commonly conflated deliverables, such as brand books and brand guidelines, by offering plain-language definitions.