Studio: Found

Client: Foot Locker

Work: Art Direction

Industry: Retail

Immersive Event Production For Foot Locker Triple Black Challenge

Found Studio collaborated with AMV BBDO to create an immersive, pitch-black challenge event for Foot Locker, where participants navigated a maze to find limited edition 'triple black' trainers. Built in just nine days, the experience featured disorienting rooms, dynamic lighting, and night vision filming to heighten suspense and engagement.

Tags: Challenge, Darkness, Event, Maze, Production, Sound