Fielmann

Design work for Fielmann, collected from the studios behind it.

Design cases by studio

Corporate Typeface for Fielmann
Optical retailer Fielmann, had used Futura for roughly four decades before seeking a brand update. TypeMates, working with art director Sina Brinkmann, developed Fielmann Sans as a custom derivative of Futura adapted for digital interfaces and small-size readability. The project addressed four areas: screen legibility, tidying eccentricities that had accumulated across Futura weights and styles, OpenType automation to reduce style-guide workarounds, and preservation of Renner's geometric core.
Optician, Opentype Features

Designers and creative leads credited on Fielmann projects in press coverage.