Elizabeth Goodspeed critiques the rise of prefab brand identities sold through platforms like Lyon & Lyon’s Brands Like These. She explores how off-the-shelf branding commodifies design, reducing collaboration and authorship while appealing to startups seeking quick, affordable identities. The article situates this trend within a longer history of speculative branding and self-initiated design work.
Lyon & LyonCaserneBartle Bogle HegartyBrands Like TheseUviebranding
