In their own words
It was important to bring awareness on how isolation and working from home has impacted mental health.
The logo itself is inspired by vintage hospitality brands.
Articles & interviews
- Elizabeth Goodspeed Critiques Prefab Design's Impact on Branding
Elizabeth Goodspeed critiques the rise of prefab brand identities sold through platforms like Lyon & Lyon’s Brands Like These. She explores how off-the-shelf branding commodifies design, reducing collaboration and authorship while appealing to startups seeking quick, affordable identities. The article situates this trend within a longer history of speculative branding and self-initiated design work.
- Caserne Inn is a members-only resort raising awareness of isolation’s impact on mental health
The Brand Identity interviews Caserne’s creative director Ugo Lachapelle about Caserne Inn, a conceptual members-only resort created during the pandemic to raise awareness of isolation’s impact on mental health. The project includes a line of merchandise whose profits go to le CIEL, featuring a vintage hospitality-inspired identity and a short film directed by Charlotte Ratel. The initiative reflects Caserne’s self-initiated approach to creative expression and social responsibility.