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Estrid Design Cases | D1S1

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Estrid

Design work for Estrid, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Sep 2025

Event Design 1

Design cases Designers News & interviews

Design cases by studio

OMSE (1)

Community Activation for Estrid Razor Brand
OMSE collaborated with Swedish razor brand Estrid to create 'Estrid’s Realm', a fictional club inspired by Ibiza’s nightlife. The immersive activation transformed Casa Privada at The Standard into a vibrant space for self-expression and community engagement, amplifying Estrid’s mission of body confidence for all and achieving millions in earned media reach.
Hotel

Designers behind the work

Designers and creative leads credited on Estrid projects in press coverage.

James Kapeat OMSE7

Emilia Kapeat Estrid2

News & interviews

OMSE Designs Fictional Club for Estrid's Body Confidence Campaign
The Brand Identity · Oct 29, 2025
London-based studio OMSE designed a fictional Ibiza nightclub called Estrid’s Realm for Swedish body care brand Estrid, aligning the brand’s body confidence mission with the freedom and self-expression of club culture. The activation transformed Casa Privada at The Standard Ibiza into a branded experience through posters, merchandise, and environmental design. The project successfully merged rave aesthetics with brand storytelling, generating significant engagement and media value.
OMSE Estridbranding
James Kape
"Estrid Launches Body Confidence Realm in Ibiza"
Creative Boom · Sep 30, 2025
Estrid partnered with London studio OMSE to create 'Estrid's Realm', a week-long brand activation at The Standard's Casa Privada in Ibiza. The project transformed the villa into a fictional club celebrating body confidence through bold graphics, custom merch, and immersive experiences. The activation generated significant organic engagement, showcasing how design can foster authentic brand connections.
OMSE Estridbranding
James Kape